The Napapijri Futurewear store installation outside Kings Cross, London

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In this showcase video Studio Xag wanted to show the whole process that took to create this interactive experiences pop-up shop installation in London Kings Cross for the Napapijri brand re-launch in the UK.

We documented the all building process and the first day of opening with photography, video and time-lapses. Studio Xag provided snapshots of the design process. I edited all of the material to less than two minutes showcase portfolio piece.

Studio Xag creates bespoke windows, window rollouts, concept stores, pop-up shops, interactive experiences, events and cultural spaces. We work closely with the studio workshop and project management department to document with photography and video the studio production and bespoke manufacturing processes, the installation operations, and their finished projects.

Xavier and Gemma are great creatives and their team of designers, project managers, makers and freelancers are great people to work with. We create beautiful photographs for their website and social channels. We film some of their high profile projects and edit them for the website and Instagram.